Mika
I led a 4-month discovery research for Mika, an AI-driven financial platform.
Through semi-structured interviews, competitive analysis, and collaborative workshops, I uncovered key desires and jobs-to-be-done that directly shaped product priorities and led to the development of 4 new MVP features.
Turning Insights into Strategic Features
The research directly informed the development of key product features, including document search, customized action prompts, cash flow visibility, and international payment reporting.
Discovery Research Shaping Product Direction
I conducted end-to-end discovery research to understand how small business owners manage tax reporting, payments, and financial planning.
Reducing Product Risk Through Research
By prioritizing features based on validated user insights, the team avoided investing in solutions with low immediate value.
